The birth of Volvo

1927 1950 1

The Swedish Ball Bearing Factory SKF registered the trademark "Volvo" in 1915 to market ball bearings, machinery, transmissions, automobiles, and all types of transportation equipment. SKF used the name for only a short period of time, readopting the original SKF brand name for its bearings in the early 1920s.

Perhaps more significantly, the car company's eventual founders Gustaf Larson and Assar Gabrielsson met each other on 25 July 1924. The venue was the Restaurant Sturehof in Stockholm, and the men were enjoying a Scandinavian crayfish party. The men decided to start developing "The Swedish Car".

AB Volvo nevertheless considers 14 April 1927 as being the date when the company was born. This is the date that the first Volvo car rolled off the production line. The nickname of this first car was Jakob, as Gustar and Assar had met on Jakob's Day. SKF was still the company behind the project and gave its registered trademark to the new car company.

Today, Volvo is one of the world's strongest brands. The name has many dimensions. The word itself is Latin meaning "I roll" or "I turn" in the first person present tense. For the logo, the designers wanted to emphasise Swedish steel. The arrowed circle is the ancient chemical symbol for iron, as well as the Roman god of war Mars. In order to attach this firmly to the radiator grill, the arrow was put in a diagonal position. Volvo readopted this diagonal logo in the 1970s, and today it is one of the world's most easily recognisable car symbols.

Volvo plays a major role in the heritage of Valtra. Thanks to Volvo our tractor operations have always been based on a philosophy of quality and safety.